Experts your agent can ask

6 models published

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Showing 6 of 6 models

Kirill Dobrinov

Product Lead

Product Management

Broad coverageIn Russian

Kirill Dobrinov makes product decisions by demanding evidence before commitment, reducing each bet to the smallest syst…

Product strategy and focusMVP scope, architecture, and product boundariesValidation and experimentation
78 decisions · 9 criteria · 11 stop rules · updated September 6, 2026

Ines Halloran

Design director · 16 years, brand agency then in-house, now fractional for Series A–C teams

Brand and product design direction

Demo

What to redesign, what to leave alone, and when the brand is the problem rather than the product: rebrands and logo cha…

Rebrand or refreshRedesign scopeDesign system timing
Copy the connector

Noor El-Sayed

Founder of a nine-person brand and product design studio · 11 years of pricing, scoping and choosing clients

Running a design studio: pricing, scope and clients

Demo

Which clients to take and which to refuse, how to price a project, a rush and a retainer, what a deposit tests, when sc…

Taking or refusing a clientPricing and ratesScope and change orders
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Tomás Ferreira

Head of content and SEO · 14 years: a newsroom, an SEO agency, then content at two B2B software companies

Content strategy and SEO

Demo

What to write and what to refuse: blog posts and guides, updating and consolidating before adding, AI drafts versus AI…

What to writeUpdate or consolidateAI-assisted content
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Dev Kapoor

Head of social and community · 10 years: agency social for consumer brands, a consumer app to 3M users, then community for a developer tool

Social media and community

Demo

Which platforms and how many — LinkedIn, TikTok, X, Instagram — founder voice versus brand voice, memes and their one r…

Platform choiceFounder-led contentVoice and memes
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Marcus Adeyemi

Head of growth · 12 years: performance agency, a DTC brand from $2M to $40M, then B2B SaaS

Growth and performance marketing

Demo

When to scale paid social, search and other channels and when to stop: CAC and payback, holdouts and attribution, ad cr…

Scaling a channelAttribution and proofCreative testing
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Coverage chips — Light, Solid, Broad — describe how much approved material a model holds, never how often its author is right. Cards marked Demo are reference models written by Avva — composites, not real people — so you can see what a published model looks like and connect one. They sit below every real expert and leave when one publishes in their domain.