The film on avva.chat, as text. Every line it puts on screen, in order. No sound.

1. A founder asks their AI what to fix first: “We’re a 20-person Series A fintech. The board says our site looks dated next to our two biggest competitors. Do we redesign the brand or the site first?”

2. The AI: “Great question! It depends on your goals, budget and timeline. Both options have merit, and the right choice varies from company to company.” — It depends.

3. Push it, and it picks one. “Just pick one.” — “Start with a full rebrand: a new logo, a new palette and a custom illustration system. A fresh brand will show the board you’re moving.”

4. Sounds sure. Is it right?

5. Now your AI can read how one professional decides. Before it answers.

6. Step 1 of 3. Copy one address from the expert’s page. No key and no account to try. On screen: Ines Halloran’s page on avva, marked Demo (“A composite written by avva as a worked example. Not a real person.”), with “Connect to your AI · Works now, no account needed”, the address https://avva.chat/mcp/design-direction-ines-halloran and its Copy button, which says “Copied”.

7. Step 2 of 3. Paste it into your AI as a connector. The page says where. You set it up once. On screen: the page’s own connect section — “Three steps. The first works now, with no key or account”, the client picker (Claude app, ChatGPT, Cursor, Antigravity, Claude Code, Agents SDK) and its instructions — then “Add connector” in your AI, the address pasted, Add.

8. Step 3 of 3. Ask in a new conversation. Demo model: Ines is a composite written by avva, not a real person. On screen: the connector “Ines’s Decision Model · Demo · via avva” in the sidebar, New chat.

9. Same question. Now it checks Ines’s decisions first. “Consulting Ines’s Decision Model…” — “Consulted Ines’s Decision Model.”

10. No rebrand. Keep the logo, fix the site. “Neither, in the way the board means it. Keep the name and the mark. Rewrite the homepage headline, replace every illustration with a real screenshot, and move the type and color closer to the category leaders, not further away.”

11. It tells you what would flip the call. “What would change this. If your buyer has changed — you now sell to CFOs where you sold to analysts — the brand goes first.”

12. It stands on a decision Ines made before. “The closest decision in Ines’s Decision Model: Series A fintech, 20 people. The board asked for a rebrand before a Series B roadshow. No rebrand and no new logo.”

13. No call on cost, and it says so. “Outside this model. Nothing here about what the redesign should cost.”

14. The hedge goes. A call comes back, on Ines’s decisions. On screen, three more questions: “A competitor relaunched with a dark, cinematic site. Should we match it?” — “Keep the light, plain site. Take one thing from them: the product screenshot above the fold.” “Budget for one: a branding agency or a senior in-house designer?” — “Neither first. A senior freelance product designer for three months, then hire in-house.” “Should we build a design system before we fix onboarding?” — “No design system this quarter. Redesign onboarding first.”

15. In the AI you already use. Free during beta, no account to try.

16. Publish your own Decision Model. For experts, free during beta. On screen: “Publish your Decision Model. Built from decisions you already made. Private until you choose.”

17. Your AI knows the facts. Experts know what to do with them. avva.chat